Oneplus and OPPO are both Chinese mobile phone brands, but their positioning and marketing strategies are different. In contrast, the target market of OnePlus is the group that pays more attention to price and cost performance, while OPPO is more inclined to the high-end market and brand fan groups.
Oneplus has adopted a more intensive operation model, such as reducing advertising investment and offline sales channels, and promoting through online sales and social media to reduce operating costs and improve cost performance.
At the same time, some accessories and other products have also been cut, so that the cost of products is reduced, and the cost savings are converted into price advantages. To sum up, the main reason why OnePlus is cheaper than OPPO is that it has implemented a strategy of cutting out some intermediate links to reduce costs and streamline operations.