Nio's business is as follows:
The most important piece is car sales, which is currently the main business.
The second is the energy layout, through the full operation of the Baas service through the Nioneng battery asset management company, to reduce the threshold of car purchase and promote sales. More importantly, the battery recycling and battery technology improvement behind the combination of the changing station and 30,000 destination charging piles is a huge blue ocean. The article I wrote before also detailed the energy layout of NIO, you can read it.
The third is the revenue from software services brought about by FOTA upgrades, and autonomous driving technology is now the focus of research and development of major car companies.
Fourth, build a user community, you can see that users are very active on the Nio APP, and Nio Life peripheral sales also bring good income to NIO.
Nio's business model is a combination of the four. Build China's high-end new energy vehicle brand, use BAAS service to reduce the threshold of car purchase, increase sales, quality service to maintain user loyalty, car and electric separation, rechargeable, replaceable and upgraded business model to complete the closed loop.
Now NIO has begun to enter the car market and increase the increment. Nio's business model is unique in the current new energy track, and it is also very different from Tesla, which is an important point that distinguishes NIO from other new energy vehicles.