Decrypt the current charging operation of the twelve profit models
Mode one: Financial subsidies
According to the Ministry of Finance, the Ministry of Industry and Information Technology and other ministries jointly issued the \"13th Five-Year\" new energy vehicle charging infrastructure incentive policy and strengthen the promotion and application of new energy vehicles Notice, the provinces and cities to obtain new energy vehicle charging infrastructure construction, operation award subsidy funds, need to reach a certain scale of promotion. Up to now, 18 provinces (including municipalities directly under the Central Government) and 16 cities have issued policies on the implementation of the new energy vehicle charging infrastructure after 2016, covering 18 provinces and cities including Beijing, Tianjin, Hebei, Jiangsu, Shandong, Qinghai, Anhui, Shaanxi, Gansu, Hunan, Yunnan, Shanghai, Hainan, Fujian, Jiangxi, Hubei, Chongqing and Zhejiang. Guangzhou, Shenyang, Yuncheng, Luzhou, Harbin, Xi 'an, Weifang, Hengshui, Zhengzhou, Shijiazhuang, Huizhou, Wuxi, Hangzhou, Changzhou, Wenzhou, Dongguan, Ningbo, Tongling a total of 18 cities.
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Mode 2: electricity price difference, peak charging valley release
Provide electric vehicle charging services, charging electricity and service charges
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This is the most direct source of income for operating enterprises, and it is also a more common operating model. In 2014, the National Development and Reform Commission issued regulations, clarifying that charging facility operators can charge electric vehicle users electricity and charging service fees, charging electricity fees according to national regulations.
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Mode 3: Crowdfunding construction, multi-party sharing.
In the absence of a better profit model to achieve open source background, reducing costs is also a viable model.
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Through the integration of government, enterprises, society and other forces to participate, improve the utilization of social resources, adapt to the market, pay attention to user needs. Look for partners, and some provide venues (consumers stay for more than 2 hours, such as hospitals, shopping malls, schools, supermarkets, etc., have more than 5 own parking Spaces, and spare capacitors do not need to be expanded separately; Some provide construction support; Some provide the charging pile itself. After completion, the partners will share the service fee income. In terms of cost and risk, it is reduced for all parties, and the cost can be recovered more quickly. Last year, Judian Technology launched two crowdfunding partnerships with Beijing Crowdfunding and Ping An Crowdfunding, but only two attempts were made.
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Mode 4: \"Charging pile Advertising\"
Let the charging pile become a new carrier of advertising, do print media advertising on the charging pile, install LCD screens or advertising light boxes on the charging pile, and publicize new energy and charging pile use methods, precautions, safety instructions, parking instructions, service push and other content in these places. One day of advertising in downtown is enough to pay the electricity bill for a week.
The charging management system and mobile phone APP uniformly settle related fees by issuing charging cards to owners of new energy vehicles, and obtain cash flow through pre-payment. The mobile APP can obtain a batch of high-quality customer information, increase customer stickiness by counting charging time and calculating clean travel distance, and push advertising content and related services.
Mode six: parking space management
At present, many big cities are facing the problem of parking shortage, every place to find a parking space has become a problem for everyone, in order to promote new energy vehicles and accelerate the construction of charging infrastructure, why not directly build a new energy garage? It can not only make full use of the charging pile, but also speed up the promotion of new energy vehicles, and more importantly, it can also solve the problems of the owners. Why not?
Mode 7: Smart parking security camera and smart parking fee matching
Security maintenance charging pile set cameras, mobile sensors and other devices to expand the depth of service, increase security. At the same time, we can charge one by one to reduce the pressure of the charging booth at the gate of the parking lot.
Mode 8: Public WIFI, public enjoyment
Since the network WiFi pulled the wire, why can't you pull the network cable? Open a public WiFi, support credit cards and Alipay, per Mbps as long as - cents! Benefit the surrounding masses, welcome interface by the way to put an advertisement, is not another income? The owner is not at ease, you can use the vehicle to connect to the Internet at any time to transmit peripheral images, understand the status of the vehicle APP on the mobile phone is not used for this? By the way, car manufacturers can also add some remote control function to the car, such as the Courier to call you can say: \"Master put the box in my car (library) on the line, I will give you remote door!\"
Mode nine: Supporting catering and entertainment facilities
At present, most of the social public charging stations are built on public parking Spaces, charging points are fast and slow, and the charging time ranges from 1 to 6 hours. Long waiting times have discouraged some car owners. Build charging stations, add convenience stores, small entertainment facilities or wi-fi and other services to make them more humane and diversified to improve the utilization rate of charging piles.
Mode 10: Build a feedback system with the surrounding ecology of the charging network
Building charging Internet ecosystem charging network is the basis of all profit models, do not rely on charging service fees to make profits, charging network as the entrance to create charging, sales, rental, 4S value-added services; Carry out a number of additional businesses to achieve the three-network integration of charging network, vehicle networking and Internet, so as to maximize value and profit. At present, there is not only no clear domestic charging pile profit model, but also no successful experience abroad for reference. But in a sense, there is no giant monopolizing the market, flowers are blooming, birds are singing, and whoever can have a better model can leverage the big market with small capital. For some private enterprises and individual investors, it may be a rare opportunity.
Mode 11: Rent other small vehicles
The owners of charging cars may be some distance from the destination, perhaps their work unit does not have a charging pile, then the charging pile operators can solve the problem of the last few kilometers for the owners, by renting electric vehicle owners electric scooters, bicycles, balance vehicles and other transportation, which can facilitate the owners to go back and forth. At the same time, it can realize its own benefits.
Mode 12: Provide charging services for other devices
Carry out other equipment charging, electricity services such as mobile phone electricity, charging treasure, notebook and other equipment, you can put the equipment in the cabinet without long-term duty. Since there is a cabinet, then you can also carry out temporary storage services for items, use the mobile APP to enter the password to unlock or control the charging line, and then deduct the fee according to the time. You come or you don't come, the market is there, never leave. In the face of such a large market, coupled with so many profit models, the spring of charging piles can be said to be blocked, as long as the enterprise has a heart, but also worry about finding a profit model for their own?
For charging pile operators, establishing a perfect charging network and creating a charging Internet ecosystem is the best way to make profits at present.
In addition to charging service fees and charging fees, operators can also use the charging network to build car rental, sales and even some additional businesses to maximize profits. At present, the domestic charging network service is not mature, and even the profit model is not clear, which is a great opportunity for many investors.