Because Magton as a high-end model of the Volkswagen brand, its quality, configuration, efficiency are better than the Passat, and its positioning is also higher than the Passat high-end, so the price is naturally higher.
In addition to quality and positioning, an important reason is the difference in market demand.
Magton and Passat are different in positioning, and Magton is more favored by consumers, which allows manufacturers to be slightly higher in price.
Being able to create such a good brand image is also a reason for the high price of Magotan.