OV through the top to bottom distribution channel model, to serve dealer customers, and ultimately achieve the store brand sales proportion of the first class results.
< br >
Because under the premise of a good product, this model can ensure a very large customer coverage. Through the secondary agent team to create an excellent business team and promotion team, covering the county and various towns. The sales promotion is responsible for the sales task of a store, the business is responsible for the sales task of a region and the promotion team, and there will be a first-level agent to make the general direction policy. Level of implementation, implementation in place.
< br >
2. Huawei: Huawei's channel construction is based on Huawei's brand and product strength, and the premise of this channel construction is that Huawei's product strength and brand are much more than OV. The simple description is that the marketability of Huawei products is very high and getting higher.
< br >
Huawei has ND distribution model (mainly responsible for enjoy series, Nova series, Mai Mang series products) and FD distribution model (mainly responsible for Mate series and P series products). The latter is Huawei's product with the highest marketable performance and can bring more profits to dealers. However, only high-grade channel operators can obtain FD distribution model products, and want to upgrade the level. Then you have to refuel and sell Huawei products and pass the assessment.
Detailed description of Huawei channel system. Huawei is one of the earliest IT companies in China, and it was also the first to establish a channel system. Huawei's system is based on several major businesses - operator BG, enterprise BG, consumer BG and so on.
Operator BG is a direct seller, which has historical reasons and is also related to the decision-making mechanism of operators. With the development of operators, decisions are more and more centralized and collected from the group, which makes it convenient for Huawei to do direct sales.
If you do direct sales, the front-end investment is large, and the sales system should be perfect. However, in Enterprise BG, Huawei has changed quickly, and attaches equal importance to direct sales and channels.
In Enterprise BG, Huawei's sales system is hierarchical, with core strategic value customers selling directly according to the operator model, such as the four major banks.
This is the official authentic technology of Huawei mobile phones, he is the formal channel official channel.