Originally, all Qualcomm processors are generally more expensive than the price of Mediatek, not only the mid-end processor, the high-end processor is more expensive, and Tianji 1100 last year is also a flagship, only with the price of 778 processor, Qualcomm Snapdragon 778 processor price is $60. Tianguet 1200 processor offer is $80, and the mobile phone market high-end processor has been occupied by Qualcomm, Mediatek wants to get the market, must fight a price war. The mobile phone market has become more and more concentrated in the hands of a few large manufacturers, they have a strong bargaining power, so each will negotiate the price with Mediatek separately.