① Company name: WIZnet
Founded in 1998, WIZnet is a fabless semiconductor company focused on the core technology of fully hardwired TCP\/IP.
WIZnet's core technology, the TCP\/IP offload platform, is suitable for any operating system and even non-operating system applications. With an on-the-fly processing architecture independent of the main processor, its fully hardwired TCP\/IP algorithm ensures high line speeds. In addition, it prevents the main processor from overloading by offloading TCP\/IP tasks, thus improving overall system performance, especially in multimedia streaming applications.
WIZnet's goal is to enable the Internet on chip and become the global standard TCP\/IP expert. It will build an Internet platform combining various embedded system functions after SoC (system on chip) development.
Korean WIZnet company market situation
① Market position
WIZnet already has a global marketing network, the iinChip Company (US subsidiary) and 37 distributors worldwide. In China, in particular,WIZnet churns out TV set-top boxes and DVRS. In addition, in the United States and Europe, its main direction is also in the industrial sector (for example, factory automation, building automation and telemedicine diagnostic systems).
② Target market and performance
WIZnet has achieved sales of around $35,000 for three consecutive years. The Korean market accounted for 25% and the foreign market accounted for 75%. Adoption of WIZnet chips in the Korean and Chinese set-top box markets will peak in 2007. As a result, sales in 2007 will reach at least $50,000.
③ Marketing strategies and objectives
In the near future, the embedded systems market will begin to require special application platforms. As a result,WIZnet has been working hard to form strategic alliances with market-leading MCU companies (NEC, Microchip, ATMEL, etc.). The MCU is the brain of an embedded system. WIZnet's chips will provide MCU manufacturers with Internet solutions and create unique Internet-enabled processors. Internet-tuned licenses not only to various MCU manufacturers, but also to DVDS, set-top boxes, and multimedia CODEC chips.