The best chip is SONY's XR chip
In terms of picture quality, it can be optimized with the clarity, contrast, color and other dimensions of the picture, and it can also be intelligently optimized for a certain area, which has the meaning of rendering and playing at the same time.
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On the sound quality improvement, you can identify the \"position\" of the sound in the picture, and then sound through the screen, there is a sense of surround and three-dimensional, a simple metaphor, you can imagine the spatial audio function of AirPod Pro, very interesting, and the experience will be detailed later (you can also pull directly to the third part).
A total of six new products equipped with XR chips, including 8K LCD TV Z9J, 4K OLED TV A90J, 4K OLED TV A80J, 4K LCD TV X95J, X90J, X91J, each model has a different size.