On December 1, the 2021 \"World's Top 500 Brands\" list jointly compiled by GYbrand, a world-renowned brand value evaluation agency, and Excellent Research Institute was released in Guangzhou, China. This is a comprehensive display of the world's most valuable brand influence list, 500 brands from 26 countries on the list, the number of Chinese and American brands selected a total of 247, accounting for 49.7% of the world's top 500 brands list this year.
In recent years, with the steady growth of China's economy and the development of brand globalization, Chinese enterprises pay more and more attention to brand building, continue to expand overseas markets, and brand influence is increasing. A total of 63 well-known brands from China (including Hong Kong, Macao and Taiwan) were selected, and the three major industries of finance, technology and real estate accounted for 50.8%. Icbc, Tencent, Huawei, JD.com, Moutai, Haier, Midea, Chow Tai Fook, ByteDance, Geely Automobile, DJI and other brands have all achieved significant growth in value.
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In the top 10 list of the World's top 500 companies in 2021, the United States occupied 6, China occupied 2, and Japan and South Korea each accounted for 1; The technology sector has the most names, with companies such as Apple, Google, Microsoft, Facebook and Tencent leading the way in global brand innovation and development.
① With the surging sales of the iPhone13 series and the new MacBook Pro, Apple's market share continues to rise, and its brand value ranking returns to the world's first place.
Under the influence of multiple factors such as the ongoing epidemic, shipping difficulties, rising raw material prices, and tight supply of core components, Amazon experienced weak growth, and its brand value fell to the second place.
The epidemic is leveling off, the advertising industry is also picking up, Google's parent company Alphabet has achieved historic growth this year, and the development potential of Google Cloud is expected to further increase brand value in the future.
Microsoft is involved in a number of high-growth areas, from office software and network security software to cloud services and hardware such as PCS, and the success of the \"cloud transformation\" road in recent years has made the old technology giant stand on top of the world.
As the world's largest maker of memory chips and smartphones, Samsung's ranking reached a new high, benefiting from strong growth in its chip business. However, the rankings could fluctuate in the future as demand for IT products slows across countries.
The growth rate of Facebook users has slowed down and shown a trend of aging, and public opinion has fallen into the haze of supervision and wind evaluation, but it has burned money to bet on a \"meta-universe\" that is difficult to return, which is the starting point of decline. Or is it the beginning of a new life?
In the face of inflation and supply chain backlogging, Walmart has chosen to keep prices low, which means less profit in the short term, although the ranking fell two places, but in the long run will help maintain brand reputation and win loyal customers.
Industrial and Commercial Bank of China benefited from rising inflation, tight liquidity, continued to improve the return on assets, performance to maintain stable growth, if you can increase brand building efforts, continue to enhance brand value, the future is expected to further consolidate the top 10 ranking.
Tencent broke into the top 10 for the first time, and its gaming business contributed significantly to its performance, but so did wechat's contribution to its brand value growth. As Internet platforms enter the era of strong regulation, increasing investment in sustainable social value innovation and cutting-edge technology may help improve and enhance Tencent's brand image.
Due to the impact of the epidemic, the sales of many car companies in the world have declined significantly in the past two years. Compared with other car companies, Toyota's revenue has also declined, but its net profit has increased, and it has become the world's highest ranked car company in terms of sales and profits and brand value.
regional distribution
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From the perspective of regional distribution, a total of 26 countries' brands were selected into the 2021 World's Top 500 Brands list this year, mainly distributed in North America, East Asia, Europe and other regions, Oceania and South America's list of brands are few, and Africa is still blank.
According to the statistics of the excellent Research Institute, among the top 10 countries on the list, the United States has 184 brands on the list, 6 fewer than last year, but the lead is huge; China (including Hong Kong, Macao and Taiwan) has 63 brands on the list, 5 more than last year, entering the ranks of the world's first-class brand power; Japan (43), France (38), Germany (32) and the United Kingdom (29) ranked third to sixth, ranking in the second camp of world brand powers; Switzerland (18) and Italy (14), which bring together many luxury brands, both ranked TOP10 in the number of selected countries; The Netherlands (10), a \"small territorial country\" with many world-class brands, and South Korea (10), which is famous for its electronics industry, tied for 10th place in terms of number of entries; Canada (11), which is dominated by the financial sector, may be knocked out of the top 10 next year.
In this year's list of the World's top 500 brands in China, 63 brands were selected in 17 cities, of which the number of two or more cities include: Beijing (31), Shenzhen (9), Shanghai (4), Hong Kong (3), Guangzhou (2), Hangzhou (2), Foshan (2). \"In the long run, Beijing's lead is hard to shake, but Shenzhen's development potential is undoubtedly greater,\" said Felix, an analyst at the Excellent Research Institute. As the core engine city of the Guangdong-Hong Kong-Macao Greater Bay Area, Shenzhen has attracted many technology companies to set up their headquarters. The city has excellent innovation and entrepreneurship genes, and more excellent brands will appear in the list of the world's top 500 Chinese enterprises in the future.\"
industrial distribution
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From the perspective of industry distribution, this year's Top 500 World Brands covers a total of 48 industries. Compared with last year, the number of selected brands in the technology, retail, food and beverage, medical and medical industries increased, while the number of selected brands in the automobile and parts, banking, energy, telecommunications, insurance, aviation and hotel, and real estate industries decreased.
The number of TOP10 industries on the list totaled 300 brands, accounting for 60% of the world's top 500 enterprises. In order of the number of selected items, they are: technology (49), automotive and parts (36), retail (34), banking (33), energy (29), food and beverage (28), telecommunications (25), cultural and media (23), insurance (22), and medical and medical (21).
Felix, an analyst at the excellent Research Institute, said: \"At present, the global epidemic is capricious and the international situation is complex and changeable, and the value growth rate of the world's top 500 brands has slowed down. At present, the old infrastructure industry still plays an important role, but as the transformation of old and new drivers enables the global economy to transition to sustainable development, the new infrastructure industry is accelerating, and the future GYbrand Global 500 brands list will definitely change a lot.\"
Complete list
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The core of this year's World's Top 500 Brands assessment is brand value, which refers to the ability of a brand to explore the market, occupy the market, and continue to gain growth. According to the three important indicators of brand value evaluation (brand strength, brand contribution, brand performance), GYbrand comprehensively scores nearly 10,000 well-known brands in the world, and finally publishes the top 500 most valuable brands in the world.
Top 10 of the World's Top 500 Manufacturers in 2021:
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1, Wal-Mart, 2, China Petroleum and Chemical Corporation, 3, State Grid Corporation, 4, China National Petroleum Corporation, 5, Royal Dutch Shell Oil Company,
6 Saudi Aramco, 7 Volkswagen, 8 BP, 9 Amazon, 10 Toyota Motor Corporation.
According to the 2021 Fortune Global 500 list, the number of Chinese companies on the list this year reached 143, an increase of 10 over the previous year, and the number of companies on the list once again exceeded the 122 of the United States, ranking first for a second time.