SONY's chips are mainly used in smart TVS, which belong to the middle and high-end grade.
To create a good performance of the TV \"core\
In terms of TV and mobile phone image chips, MediaTek has been in strategic cooperation with SONY for many years. As early as 2012, SONY has adopted the MediaTek TV chip. In 2015, SONY launched the first Android TV in partnership with MediaTek. The X1 chip that SONY is proud of mentioned above was jointly customized and developed by the two sides.
As the preferred partner of major TV manufacturers such as SONY, MediaTek has accumulated nearly 20 years of experience in imaging technology research and development. It is understood that MediaTek currently occupies 50% share of the TV chip market, while actively promoting global TV specifications such as European regulations DVB-T2\/HBBTV, American regulations ATSC3, Japanese regulations ISDB-S3, domestic DTMB. It is the only technology pioneer in the world that can support global TV specifications.
In early 2013, MediaTek launched the world's most advanced and comprehensive image display technology. MiraVision" It brings a more vivid texture and higher color saturation to the TV, providing a technical guarantee for every consumer to enjoy a more high-end visual feast.
On the eve of the arrival of 8K, MediaTek has achieved further innovation in image display technology, combining the time-tested MiraVision technology with the APU (artificial intelligence processor), and upgrading into MiraVision Pro technology with the cross-terminal artificial intelligence platform NeuroPilo.
As one of the few manufacturers in the industry to integrate AI technology into image display technology, MediaTek has already laid out on AI smart TVS, and many TV manufacturers have adopted MediaTek's solutions. In the future, there will be more and more TV products featuring AI as a selling point in the smart TV industry, and as mentioned above, MiraVision-Pro technology combined with APU (artificial intelligence processor) has undoubtedly achieved a leading position.
SONY chose to cooperate with MediaTek not only to have the breadth of the smart TV market, its technology and product depth is also amazing, I believe that SONY's series of TV products will be more competitive in the market in the future. It is reported that in the past 2018, SONY benefited from cooperation with MediaTek and focused on the high-end, large-screen TV market, achieving the contrarian growth of the TV market under the \"winter theory\".