It can be differentiated from the retail price. The final supply price is differentiated from the retail price. Retail price is the price of terminal sales to consumers, which is the price we usually see when buying things. Terminal supply price refers to the price of supply to the terminal, such as a bottle of water from the manufacturer, to the distributor, and then to the terminal convenience store. Among them, the link from the manufacturer to the dealer is called the ex-factory price; The price of the dealer to the convenience store is called the terminal supply price; The price from the convenience store to the consumer is the retail price.
The price at which the product leaves the factory to the distributor, we call it the supply price, the price at which the distributor gives the product to the retail terminal, we call it the wholesale price, and the price at which the product is finally sold at the terminal, we call it the retail price.