1, Harbin medicine model: intensive advertising strong pull, big general medicine achieved great success
2, correction mode: accurate dissemination, high space, crowd tactics
3, Yangtze River model: product cluster into the hospital, the township team high rebate
4, Jiangzhong model: big advertising to create OTC big brands, channel terminal intensive cultivation
5, Shuzhong model: the third terminal everywhere, large general drug scale low cost
6, Janssen model: prescription drugs and OTC equal emphasis, academic promotion and brand communication
7, Dongfeng model: intimidation marketing, terminal experience
8, Mengpai model: no bottom line hype, more ruthless, faster, more evil
The drug control marketing mode usually refers to the terminal control marketing, mainly through the control of \"four controls\" (control price, control area, control channel, control terminal) to achieve product sales. The so-called control marketing, its main point is mainly concentrated in the name of the two words above. \"Control\" refers to controlling channels, controlling prices, and ultimately achieving the effect of controlling terminals; \"Pin\" refers to the moving pin, to form inertial sales, force in the terminal, so that the goods in the whole channel flow up.