The five elements include:
1. Connotation
The product provides the basic utility or benefit to the user and satisfies the essential needs of the user.
2. Form
How to achieve the product connotation, such as function, content, design, etc.
3. Extension
Additional value-added additional services or benefits that users can provide when purchasing and using the product.
4. Concept
The belief and purpose of the product, the value that users expect to get after purchasing the product.
5. Terminal
Where users can use or consume the product.