Five elements - connotation, form, extension, concept and terminal. The connotation of the product refers to the basic utility or benefit provided for users to meet the essential needs of users; The form of the product refers to the way to realize the connotation of the product, including function, content, design, etc. The extension of the product refers to the additional services or benefits obtained by the user when using or purchasing the product; The concept of the product refers to the belief and purpose of the product, which is the value expected by the user when using or purchasing the product; The end of the product refers to where the user can use or consume the product.
Sales, information, novelty, audience, acceptance, can save costs.