1, tally work, do not give competitors the opportunity to take advantage of.
The competition for shelf resources is a protracted war, and competitors are also constantly launching an offensive to seize the shelves. In this case, only by continuously paying close attention to the tally work, do not give competitors the opportunity to take advantage of the opportunity to maintain a competitive advantage.
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2, the investment must be invested, do not give up the control of the shelf.
The competition for shelf resources is also a tug of war, and the competing brands continue to invest resources in the competition for shelves. Shelves as an indispensable resource to achieve the sale of goods, absolutely can not easily lose the control of the shelves, the investment must be invested.
Generally speaking, the investment used to seize the shelf is basically an effective and economic investment.
There should be sufficient budget to support the display.
For example, to strive for good display space and more display surface, to give retailers and distributors display subsidies or display competitions to stimulate their enthusiasm for display.
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3, constantly cultivate good customer relationship.
Good customer relationship lies in the continuous cultivation in the process of cooperation. The practice of developing a relationship only when you need the support of the other person is not likely to be successful.
Usually pay attention to maintain a good customer relationship with retailers, give retailers the best support and help, the key time to get the support of retailers.
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4. Set up commodity display awards to mobilize the enthusiasm of retailers.
In order to mobilize the enthusiasm of retailers to assist commodity display, formulate commodity display assessment standards, retailers, dealers meet the assessment standards, give display incentives.
The purpose of doing this is to keep the display of goods vivid, if by giving retailers display incentives, than manufacturers directly do the display of goods, it is a good way to save money.
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5, put forward their own display suggestions to retailers.
In each retail terminal, the salesman should make reasonable use of shelf space, under the premise of maintaining the overall coordination of the store display, put forward his own display suggestions to the clerk, and explain in detail the benefits that can be brought to the retail store, after being allowed to immediately help the clerk to adjust the goods, and infect each other with his serious and responsible work attitude and full work passion.
If the other party has objections, the agreed part of the first to adjust, the unfinished goal can be gradually achieved in the future visit.
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6, the best-selling products are the hard means to protect the shelves.
Whether retailers agree to give more display space depends on the popularity of the goods. The more popular the goods are, the more profit the goods make from each display space. Most retailers don't give up a lot of shelf space to products that turn around slowly. Only if the goods are sold well, can the strong support of the business be obtained, so as to better protect the shelf space.
The popularity of goods and the expansion of display space are mutually reinforcing.
The more popular the product, the more space for retailers to support it, thereby helping to expand the display space. On the other hand, expanding the display space also provides a prerequisite for the further sale of goods.
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7, the terminal display work for strict assessment.
Only with a strict assessment system, the terminal display work will have rules to follow, and the salesman will have the pressure and motivation to do a good job of terminal display work, so that the terminal display work can always maintain the best state.
Only with a strict assessment system, the terminal display work will have rules to follow