1. Brand terminal refers to the physical store or physical terminal where the brand directly sells products or provides services in the market. 2. The existence of brand terminal is to provide consumers with a place to directly contact and purchase brand products or services, and it is also an important channel for brands to convey their image and values. 3. The brand terminal is not only a place for sales, but also undertakes multiple functions such as brand image display, product display, after-sales service, etc. Through the interaction with consumers, the relationship between the brand and consumers is further enhanced. In addition, the brand terminal can also display the personality and characteristics of the brand through different decoration styles, display methods, etc., so as to attract consumers' attention and purchase desire.
Brand terminal refers to the end of the product sales channel, is the final port for the product to reach the consumer to complete the transaction, and is the venue for the display and transaction of the product and the consumer face to face.
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Only by doing a good job of brand terminal, can we successfully break through; Finally occupy the terminal, station leading market.
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For any brand terminal, although the image is unified, the goods are unified, and the positioning is unified, different terminals reflect different brand values.
\"Brand terminal\" is to display and communicate the image and value of the brand through the terminal, while fully releasing the function, emotion, personality, culture and service of the brand to consumers, so that they feel the value of the brand, resulting in purchase behavior.