Terminal marketing: The so-called terminal, that is, the end of the product sales channel (channel), is the link where the product directly reaches the hands of the consumer (or user), is the final port of the product to the consumer to complete the transaction, and is the place where the product and the terminal marketing consumer face to face display and transaction. The terminal is the springboard for \"a shock jump from commodities to money\" and the only place where \"not inventory transfer, but real sales\" can be achieved. The terminal bears the responsibility of connecting the preceding and the following, the so-called bearing on - that is, the manufacturers and wholesalers; The so-called next - is the next consumer. Through this port and place, manufacturers and merchants sell products to consumers, complete the final transaction, and enter the substantive consumption; Through this port, consumers can buy the products they need and like. As the \"last mile\" of marketing value realization, the terminal is a crucial link in the marketing value chain. Terminal marketing is the process of marketing activities that take the communication of terminal links as the core communication and promote the brand with outstanding \"terminal performance\". Then the pros and cons can't be generalized because the analysis factors involved in different terminals are different
Specifically do the following work:
1, responsible for the sales of all products in the region, responsible for the overall business objectives of the region, through the regional sand table combing, in-depth exploration of terminal sales opportunities to ensure the achievement of goals;
2. Expand and maintain regional retailers, agents, government and enterprise partners, integrate omni-channel resources and develop sales solutions;
3. Responsible for the management and operation of retail stores in the region, improve consumer experience and increase store sales and share through a series of activity planning;
4. Responsible for the management and operation of the first-line sales team, and improved the team's combat effectiveness by setting goals, sales follow-up, incentive design, ability improvement and other actions.