Enterprise retail refers to the sales mode in which enterprises specialize in selling goods to the end sellers or final consumers in the market. Wholesale and retail business means that the goods of the enterprise can be sold in both wholesale and retail ways. 1. The sales transaction price is different.
The retail price is usually the highest price for the goods sold. Wholesale price is generally the middle price of commodity sales.
2. Different buyers.
The retail price target is the end consumer, and the wholesale price target is the wholesaler or channel operator.