Both specialty stores and direct stores are a form of retail, and they each have different characteristics and ways of operation. Here are the main differences between specialty stores and direct stores:
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1. Ownership and management:
Direct stores are usually owned and operated directly by brand owners, such as Apple, Nike and other well-known brands. The brand side is directly responsible for store management, personnel training and merchandise sales.
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A specialty store may be a store that is licensed by the brand to a third-party distributor or agent. The operator of a specialty store needs to be authorized by the brand, but ownership usually belongs to the dealer or agent, not the brand. The operator of the store needs to follow the rules and standards of the brand side, but has more autonomy to a certain extent.
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2. Product source:
The goods in direct stores usually come directly from the brand side, which means that the goods purchased by consumers in direct stores can be assured of authenticity and quality.
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The goods in the store may also come from the brand, but some stores may purchase the goods from other sources in order to reduce costs or obtain more profits. Therefore, when buying goods in specialty stores, consumers need to pay more attention to the quality and authenticity of goods.
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3. Prices and offers:
The price and preferential policies of direct stores are usually formulated by the brand side. In direct stores in different regions, consumers can enjoy relatively consistent prices and services.
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Prices and preferential policies of specialty stores may vary depending on the strategies of dealers or agents. When shopping at specialty stores, consumers can sometimes enjoy better prices or promotions, but they may also face a large price difference.
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4. Service and experience:
Direct stores often offer a more unified and professional service, as the brand can directly manage and train its staff. In directly operated stores, consumers can enjoy a more consistent shopping experience and service quality.
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The service and experience of the boutique may vary depending on the dealer or agent. Some specialty stores may offer a more personalized and relevant service to the local market, but there may be uneven levels of service.
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In short, there are some differences between direct stores and specialty stores in terms of ownership, management rights, commodity sources, prices, concessions, services and experiences. When shopping, consumers can choose the type of store that suits them according to their needs and preferences.
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1. Different concepts
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Specialty stores, also known as franchise stores, refer to the retail industry that specializes in or authorizes the operation of a major brand of goods (manufacturer's brand and middleman's brand).
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Direct store refers to the chain store directly operated by the head office, that is, the company headquarters directly operated, invested and managed each retail point of the business form. The headquarters took a deep management style, directly ordering the control of all retail stores, retail stores must also be fully under the command of the headquarters.
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2. Different legal relationships
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Direct stores are mainly owned by the company and managed by the company itself. Store generally refers to the company in order to expand their own market in various regions, open a few or more directly operated stores, we talk about the essence of the store should also be a kind of directly operated stores, in short, a number of directly operated stores is the store, in the ownership of course belongs to the company, generally speaking, the store has a unified CI.
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3. Different characteristics
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The store is the window of the company's brand, image and culture, which is conducive to the further promotion of the company's brand; Can effectively implement and implement the company's culture and activity policy, effectively improve the group's executive power, and break through the management bottleneck commonly faced by modern enterprises; Concentrate on professional, exclusive company brand, greatly enhance the company's product terminal sales ability, more opportunities to create customers to buy the company's series of products, improve the sales of the company's products.
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Sales, service integration, can create a stable and loyal customer consumer group; Easy to provide the company's product information to terminal dealers and consumers in a timely manner, and easy to collect market and channel information; When consumers go to the store to buy products, the company has a 100% sales opportunity, which greatly increases the turnover rate of the company's products.
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The ownership and management rights of direct chain are centralized and unified in the headquarters. The centralized unity of ownership and management is manifested in that all member enterprises must be a single owner, owned by a company, a joint organization or a single person.
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Centralized leadership and unified management by the headquarters, such as personnel, procurement, planning, advertising, accounting and business policies are centralized and unified; Implement a unified accounting system; Managers of direct chain stores are employees rather than owners; All directly operated chain stores shall implement standardized operation and management.
A specialty store is a store that sells exclusively for a brand. So the store is full of products from this brand. Direct stores are operated directly by brand merchants. So the difference with the store is that the store may be joined by others.