Sales have the following modes:
1, wholesale mode: through the country's major large-scale wholesale market wholesalers to sell goods. Advantages: The use of wholesale market nationwide sales outlets, the characteristics of wide radiation, the product in the market quickly spread, quickly realize the return of funds. Disadvantages: not using brand creation, maintenance and car sales image enhancement, it is unfavorable to the long-term development of the company.
2, agent model: the country is divided into several regions, each region set up agents, authorized agents are fully responsible for the product sales in the region, by the agent to develop and manage the subordinate terminal business. Advantages: Save the cost of brand sales channel expansion and management costs, give play to the enthusiasm and initiative of agents. Disadvantages: It is not easy to control brand promotion and product management.
3, franchise model: franchise as the core, by the company headquarters directly develop terminal franchisees, or by the franchised regional business to develop terminal franchisees, in accordance with a unified model for sales. Advantages: Standardized brand management, timely system update. Shortcomings: High requirements for the collaboration of both parties, and the freedom of franchisees is greatly limited.
4, direct mode: brand clothing enterprises choose the right store to operate and manage the store. Advantages: better reflect the brand image, easy to achieve vertical management and fine marketing, strong execution of market plans, and the most accurate grasp of market information. Deficiency: High initial investment cost and high terminal management capability requirements.
5, group purchase mode: The company's group purchase marketing part directly contacts with large enterprises, and signs the company's department clothing and professional clothing custom contracts. Advantages: Stable and fast return of funds, short inventory turnover time. Disadvantages: High requirements for the company's group purchase marketing team.
6. B2C network sales model: Using brands and the Internet to carry out online sales. Advantages: reduce sales links, save actual sales costs, timely information collection, fast logistics management. Disadvantages: can not overcome the advantages of physical store shopping, the relevant legal system is not sound, online transactions have security risks.
7, C2C mode: The use of Taobao and other C2C platforms to sell clothing small buyers, more dispersed, the products are generally low-end or foreign trade inventory pressure products. Advantage: Low price, easy to attract low-end consumers. Disadvantages: small scale, it is not easy to form obvious product advantages. Representative: Taobao clothing buyer direct sales literally means direct sales, is the relationship between manufacturers and consumers through some kind of meeting or some kind of promotion activities, directly established with consumers, such as online direct sales, conference marketing, telemarketing and so on.
The main model of sales enterprises is to buy, sell and stock, and the difference with manufacturing enterprises is that there is less production links.
Sales enterprises are relatively simple, but each link is very key, first purchase, must be cheap, otherwise have to backlog impairment, and then the sales link, is the key to the survival of sales enterprises, this enterprise will rack their brains every day to think of sales policy, in the final analysis is not to change the soup, and finally is the inventory, generally first in first out, otherwise it may deteriorate.