The difference between the two:
Channel sales is defined as sales using channels as a form of sales, which mainly refers to the sales process of how to develop and select dealers, daily management of dealers, how to assist dealers in market promotion and daily maintenance, and how to propose corresponding 5P strategies according to market changes to effectively encourage dealers to grow together.
Terminal sales is the end of the product sales channel (channel), which is the link where the product directly reaches the consumer (or user), the final port where the product reaches the consumer to complete the transaction, and the place where the product and the consumer face to face display and transaction.
Channel sales: After the product is produced from the manufacturer, the major wholesalers go to the manufacturer for channel sales; Terminal sales: The purchasing group used for final consumption purchases.
Channel sales are the customers that manufacturers face, such as large supermarkets, wholesalers, agents; Terminal sales are supermarkets, wholesalers to sell the use of products to consumers.
Channel customers refer to these agents, distributors and service providers in the channels through which the product passes. It is a separate agent to sell customers, such as air ticket agents to sell aviation accident insurance, domestic association to sell accident insurance, travel companies to sell passenger accident insurance and so on.
Terminal customers, refers to the meaning of computer display terminal, is the input and output equipment of the computer system, the network terminal equipment will not be limited to the traditional desktop application environment.
The difference between the channel and the end customer, the end customer belongs to a kind of channel, the channel method covers the end customer.