The so-called channel is a bridge built between the company and the market through the bond relationship, and the company's products are sold to the market through this bridge. The terminal is the channel sales of goods, which are targeted at the mass market, and are recommended and sold to the mass market through channels.
Channel and terminal are interdependent, no channel is unable to export terminal to the market, how to sell without terminal channel.
The two complement each other and are indispensable.