Terminal channels refer to the sales channels through which manufacturers or suppliers pass products to final consumers, usually including various retailers, wholesalers, distributors, stores, etc. Its role is to introduce products into the market through these channels to achieve the purpose of sales and promotion.
Terminal channels can be divided into two types: online and offline. Offline channels include physical stores such as supermarkets, shopping malls and specialty stores, while online channels include digital channels such as e-commerce platforms and social media platforms. Choosing the right end channel can maximize the potential of the product and accelerate brand awareness and sales growth.
I think the terminal channel is the bottom level, the most direct performance is the small store we see every day. That's the end.