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什么是终端ichaiyang 2024-05-08 13:08 29
Terminal selling is the process by which goods or services are sold in the place where they were ultimately purchased. This final place of purchase can be retail stores, supermarke...

5? What is terminal selling?

Terminal selling is the process by which goods or services are sold in the place where they were ultimately purchased. This final place of purchase can be retail stores, supermarkets, malls, e-commerce platforms, restaurants, etc. Terminal sales is one of the important links of B2C marketing, and it is the key link to introduce products or services to the market by interacting with the final consumers. In terminal sales, the salesman needs to understand the needs and preferences of consumers, and be able to fully publicize and promote the product. In addition, terminal sales also need to have good inventory management, logistics distribution, after-sales service and other links of support to ensure that products can be delivered to consumers in a timely manner, and provide thoughtful service to make consumers satisfied. Terminal sales is one of the keys for enterprises to win market share. In the fierce market competition, only through fine terminal sales strategy and good service quality, can win the trust and support of consumers, and achieve long-term stable development of sales and brand.


Terminal sales refers to the process in which retailers push products to consumers after the end of the production of goods to achieve sales and profit. It is the last link of the sales channel, through the terminal sellers (such as supermarkets, convenience stores, department stores, etc.) to finally sell products to consumers, playing a role in tandem production and consumption. Terminal sales is an important link for enterprises to achieve marketing goals. Through direct contact with consumers, understanding consumer demand and feedback, improve brand awareness and image, increase sales, expand market share and other ways to help enterprises in the fierce market competition in an invincible position. The success of terminal sales also needs to rely on the good execution of market research, product design, manufacturing and other preliminary work, as well as the careful management and training of retailers. Therefore, enterprises need to invest enough human, material and financial resources in terminal sales in order to harvest lasting and excellent performance.


Terminal sales refers to the place where products are actually sold, usually including retail stores, supermarkets, shopping malls and other places where goods are sold directly to consumers. Terminal sales are the last link in an enterprise's sales channel, so it is very critical. The success of terminal sales requires consideration of several factors, such as product presentation, price strategy, promotional activities, sales staff skills and service quality. Terminal sales is one of the key factors for enterprises to gain market share and increase total sales. Therefore, enterprises need to analyze market demand and user behavior, and reasonably plan sales channels and sales strategies to improve the efficiency and effect of terminal sales, so as to achieve the goal of enterprise development.


Terminal sales refers to the last link of commodity sales, that is, the channel for consumers to purchase goods directly. Usually, terminal sales are completed by retailers, distributors, supermarkets and other channels. Terminal sales is an important link in commodity circulation, which determines the sales volume and market share of products. In order to improve terminal sales, enterprises need to adopt effective marketing methods, including promotion, brand building, commodity display and service. In addition, companies also need to pay close attention to changes in consumer demand and continue to innovate products and services to enhance consumers' purchase desire and loyalty. Terminal sales is a very important part of the whole marketing link, which is crucial to the operation and development of enterprises.