1. Different positioning
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At present, the Kirin 990 Balong 5000 external 5G chip has actually been eliminated, and Huawei's 5G chips are integrated. Before the Kirin 985 was released, Huawei only had Kirin 820, which focused on the mid-end 5G market with a price of about 2,000 to 3,000 yuan; Kirin 990 5G focuses on the high-end flagship market, and the price is mostly above 4K. At this time, 3000 yuan to 4000 yuan, is a vacant gear of Huawei mobile phone, the previous Kirin 990 Balong 5000, due to the backward technology, has been eliminated.
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Kirin 820 can not support the price above 3000, and Kirin 990 5G can not be placed in large quantities below 4000 yuan. So taking into account the different chip positioning, a Kirin 985 chip came out, positioning the flagship market, focusing on 3K to 4K price mobile phones. If Huawei does not come out with the Kirin 985 chip, then the price of 3,000 to 4,000 yuan will certainly be occupied by other manufacturers. Facts have proved that Huawei's Kirin 985 5G chip is very correct, which will not affect the sales of other mobile phones, and can increase its own profits.
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2. Cost constraints
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If you carefully compare Kirin 990 5G and Kirin 985, you will find that the difference between the two chips is still quite large, and the most intuitive performance is the difference in the manufacturing process. Kirin 990 5G uses a more advanced 7nm EUV process, while the Kirin 985 still stays at the level of the previous generation of 7nm, and this slight difference can save a lot of money. In addition, compared with Kirin 990 5G, the GPU, CPU, and NPU have been shrunk to varying degrees, and the overall performance has been seriously reduced. However, for some of the performance requirements are not high, Kirin 985 is also very suitable, after all, the price is more than one thousand cheaper.