They play MIPS, the same process power consumption than ARM has an advantage, but the compatibility is messed up.
In the MP4 era without a unified operating system, Junzheng's products have a unique power consumption advantage and have won the favor of many markets.
But now the mobile operating system has been completely unified by Android and ios. This is especially true of Android, where more than 90% of Android devices are ARM. However, the ARM instruction set and MIPS are not compatible, so most ARM-optimized programs on the market cannot run directly on Jun's MIPS processors.
In addition, now the mainstream ARM has reached 28nm, if the Jun is still 40ns, such products can not compete head-on with ARM in the field of phablet phones, whether it is performance or power consumption. So they talk about the wearable market with gusto, because other areas can not do it, wearable is not much attention at present, and can be rested and breathed for a short time.
If you want to survive in the market, you must incorporate ARM into your vision. Everything in this company started with MIPS2. Executives are academic and loathe to throw away their starting point. But ARCA is long gone, and MIPS in the 4770 era has proven to be a complete defeat for ARM in the Android space. Why start a company when you can't make money on MIPS?
Play ARM does not have to abandon MIPS, take ARM to raise MIPS is also a good idea.
I hope you have the time and opportunity to make the right response.