ASUS(ASUS)
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Leadtek
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MSI(MSI)
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Msi's graphics card shipments are not inferior to ASUS, and it is currently one of the largest graphics card manufacturers. Msi owns the entire product line of NVIDIA and ATI graphics cards, and is also the first manufacturer of NVIDIA public graphics cards. According to MSI data, MSI graphics card sales in Europe is very good, almost can be counted as the world's first brand... All of this shows that MSI has the strength to do a good graphics card, in fact, from the market performance point of view, MSI graphics card quality is really good. Msi board products implement three-year warranty, from the date of purchase to three years MSI free warranty. Msi graphics cards pay attention to quality pay attention to stability and early products do not pay attention to overclocking, but MSI products are still regarded as classic by many DIY users. The red PCB board commonly used by MSI graphics card is quite excellent, both in workmanship and performance, and its main line is medium and high-end. Msi graphics has a strong independent research and development capabilities, and it is one of the few manufacturers that can independently launch non-public products that are more powerful than the public version.
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GIGABYTE
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XFX (Infoscape)
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Colorful(Colorful)
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Rainbow to consumers the first impression is cheap, often the lowest price of a product is created by rainbow, is the vanguard of NVIDIA siege, such as 6600 and X700 is the first rainbow to make the price below 800. As a distributor of board card products, ---- has seized a large share in the market share of the current domestic display card market, Rainbow has always been very careful in the choice of OEM, so the quality of products are upstream. Rainbow graphics card to the unique quiet cooling technology as a selling point, its game series for gamers launched by high-speed video memory, low power consumption, extreme overclocking and other characteristics of stable data in the high-end graphics card market. At the same time for their own products rainbow design and production of a SmartVGA software, its function and the driver of the control panel is roughly the same, but more powerful. S
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apphire
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Lamborgh is an important partner of ATI, and its graphics cards enjoy the reputation of the original card, this title is not too much, because Lamborgh is not only an AIB manufacturer, but also one of the original ATI card manufacturers, Lamborgh's graphics cards can be described as ATI king army. Lambo was one of the first manufacturers to enter into an AIB agreement with ATi, and since ATi announced the ODM and AIB production and sales relationship with Lambo in June 2001, Lambo has been a major supplier of ATi graphics cards worldwide. Headquartered in Hong Kong, Rambo has ISO9001, ISO14001 accredited factories, more than 2,000 employees worldwide, and annual sales of more than 4 million ATi display cards. Rambo's products cover all of ATi's product lines, from design and development to finished products and sales channels. Lambao's market share in Europe is as high as 35%, and in the United States, Lambao's market share is the first. The quality, production capacity and reliability of Lambao ATi graphics cards are unquestionable. Graphics card products are made of high-quality electronic originals and accessories, forming a product feature of high stability and strong compatibility, so that the interests of consumers are protected to the greatest extent.
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GALAXY(Shadow Chi)
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From the perspective of marketing in front of the same German news, the flow of Lanbao is just a small factory, it is not the opponent of the same German factory, towards the development of the mainland market news, Lanbao if not hard, sooner or later will be driven out of the graphics card market with Germany. After looking at the above several, I feel that Tongde is better than News View, Lanbao, Yingchi and so on in terms of procurement cost, board integrated design, sales channels. Light PCB board, in October with the five tiger total is 275K, and only 58K is less than a third of the same.
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In the supply of source materials has always been a large quantity of preferred, I don't care whether you are a large factory or a first-line factory, a large quantity of the party can get a lower price, and finally get benefits or end consumers. OEM factories generally take orders from the channel operators. After the new graphics card core comes out, the channel operators will give the price, performance requirements and source material requirements according to their different market positioning at the first time or by follow-up methods. The OEM factories design sample cards after getting the requirements and then submit them to the channel operators for testing. Until the final product is ready. In fact, that process is also constantly doing design research. For reasons of cost and market demand, the public version began to come out. Later slowly each point according to the market situation to make different requirements of the graphics card market segmentation.
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Think about that at that time 5 to 6 channel business requirements are different, OEM factories must do 5 to 6 such design studies to meet their different customers, in the choice of raw materials, the design of various ideas are much more than a single factory. Slowly the choice of raw materials, the design of various ideas will mature. The requirements of consumers will be more clearly understood. Finally, there are a lot of homogenized products that the average consumer can identify with. At the same time in the channel of 5 to one, news view blue treasure they are opponents! However, to scold the same way to hit five channels at the same time, this marketing means is also high. If you're in business, you can learn from that. Pull the plug!! Hehe...
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At this time, if we want to survive in this market, we can only work hard on quality and after-sales service. If they can't even do these two points, they would have been swept out of the door by the channel business under the same German and. For the problem of poor quality of Tongde goods, I do not know his specific anti-repair rate is how much (optimistic is the anti-repair rate, not the amount of anti-repair!!) . But I think the amount of anti-repair with Germany must be higher than the scene!!
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Look at the shipments of rainbow and Yingtong from September to October, and we know that the market strategy of Rainbow in those two months is obviously more than Yingtong, and News View has to bow in front of Rainbow. It is normal that the number is large and the rate of revision is high. Think of both factories multiplying their shipments by 10%. The total of the five tigers in the same Germany is 3.6K, the scene is 0.83K, hehe........ There are so many people who call Tongde rubbish! Among them, there are individual graphics card channels to price as the main means of attack, they are in the order times reserve price to the same, but the same can not do money-losing business ah, a penny a cent goods, had to lower the standard in the choice of raw materials. In the same way, some channels due to their market positioning, will also require Tongde to make high-quality graphics cards (you do not think that the seven Rainings, Shuangmin, Onda, Yingtong, Ming Xuan these channels each piece of graphics card each model is junk?) But even so, his cost is lower than other manufacturers.
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Remember that the foundry does not meet with consumers, how you position yourself in the market is your business, how I help you to respond to the market after you give the request is your business, and finally messed up your own brand is your business. This criterion is not only suitable for TongDE but also suitable for other foundries!!! Remember!! Please think about this rule before scolding Tongde. The poor after-sales service is actually due to the negative impact brought by the huge number. Due to the large amount of anti-repair in the deployment of personnel and materials will face great pressure, if the same Germany opened a special maintenance factory, the cost will be increased, and the increase in cost will eventually be reflected in the price of the terminal. Hehe... What to do ？？？？ He's also in a dilemma!!
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We have to choose a flat point between sales and costs. It also resulted in the negative impact of today's poor after-sales service. Did you find a problem? When 360K consumers chose Tongde, which was scolded as garbage, there were 0.83K Newsview users who got indirect benefits from TongDE!! It is precisely because of the characteristics of the same German foundry and scale procurement and channel advantages, a large number of shipments, which quickly brought down the graphics card price, but also led to the price of video card factories such as news, Blue treasure, Ying Chi. We can buy it faster and at a lower price. Hehe... It seems that these famous factories still want to see with the face of life, the price is not with good with the word, maybe it will be with the 5 tiger to eat. It's interesting to thank people for scolding you all day long, and originally you spent money should give you should not thank you but be paid!!! Have you ever thought about how the IT market will be when there is no Tongde and other foundries and no channels such as Rainbow? Feel your pockets and think.
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Back to the forum to see the posts of netizens, quietly think about it. In fact, every company has its own market positioning, and the customer base is also different. We should have a fair attitude to the OEM factory, private brand factory, channel business. After all, the ultimate beneficiaries of market diversification are us, so isn't it good to let them compete with each other? If the big factory falls down, we will be sad for the price, and the private brand factory has no price pressure and channel pressure, his quality and after-sales service will be good? If the private brand factory collapses, we will have a headache for excellent quality and after-sales service, and the OEM factory has no quality and after-sales service pressure, he needs to quickly reduce the price? If the channel business is down the market there are so many brands for us to choose?
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The above is only based on the mainland business environment as the standard Caihong, Shuangmin, Onda, Yingtong, Mingxuan card are OEM goods, they do not have N card production line, not AIC, most of them are Taiwan Tongde OEM, quality is general, positioning in the lower, to win the price! Tongde is the core AIC, but Tongde is an alternative, with large shipments, general workmanship, quality is generally known! Only 19 are core AIC worldwide! Yingchi, Xiangsheng, Yingzhong is AIC, AIC is a manufacturer with N card production line, can produce by itself, but the shipment is not large, not the core AIC! Vision, Core AIC, Unofficial Launch Partner! However, the Launch Partner of different products is generally not fixed, which mainly depends on the previous development cooperation and the technical strength of the manufacturer. NVIDIA will choose from close partners. NVIDIA's GeForce 7800GTX Launch partners are: Asus, BFG, EVGA, Gigabyte, Ritai, MSI, PNY, Infosys; There are only five Launch partners for the GF7800GTX 512MB: Asus, BFG, EVGA, MSI, and Infoview. Being crowned as the highest-level Partner will naturally gain momentum, but Launch Partner is relative and can only be used as a reference, and the real NV official standard should be core AIC. Video card grade: N card, core AIC can release the latest NV video card merchants: Asus, MSI, Video, (BFG, EVGA mainland uncommon) and Asia's only production of Quadro graphics professional card Litai, better than other core AIC in the mainland can see the brand. Core AIC in the same de is an exception, the same de card is dedicated to the same de five tigers (seven rainbow, double Min, Yingtong, Ming Xuan and Onda), the same de card quality is general, general workmanship, but in the mainland there is a large market, even NV take the same de no way! There are also brands such as AIC Ying Chi, which also have their own characteristics! ATI card, the three major manufacturers Blue Bao (Bereng), Dylan Hengjin (Shaoxing), Gigabyte and the first line of ASUS Microstar better than the same card! -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- NV card by shipments core AIC (19), AIC. ● ABIT Computer (USA) Corporation, headquartered in Taiwan.
● Albatron Qingyun, headquartered in Taiwan.
● AOpen, Inc., headquartered in Taiwan.
● ASUS Computer International, headquartered in Taiwan.
● BFG Technologies, Inc. is headquartered in the United States.
● BIOSTAR U.S.A. BMA INDUSTRIAL INC. American Intek, headquartered in Taiwan.
● Chaintech, headquartered in Taiwan.
● eVGA.com Corporation, headquartered in the United States.
● Gainward, headquartered in Taiwan. It is now being acquired by Tongde, but European Farming has not changed and still operates as usual.
● Geminan International LTD, headquartered in Hong Kong, Mainland sub-brand is Fucai.
● Gigabyte Technology Co.LTD., headquartered in Taiwan.
● Jaton, headquartered in Taiwan.
Leadtek Research, Inc. Litai, headquartered in Taiwan, is the only manufacturer of Quadro graphics professional cards in Asia designated by NVIDIA. Now acquired by Hon Hai, Ritai is now only responsible for technology research and development, as for civilian GeForce series graphics cards are manufactured by Hon Hai.
● MSI Computer (A Micro-Star International Company), headquartered in Taiwan.
● Palit Microsystems, Inc. is headquartered in Taiwan.
● Point of View, headquartered in the Netherlands.
● Prolink Computer, Inc., headquartered in Taiwan.
● XFX Technologies, Inc. (A Division of Pine), a subsidiary of Pine View, headquartered in Hong Kong. ATI Card Official Certified Highest Level Partner (AIB)
● ASUS, based in Taiwan.
● Club 3D, based in the Netherlands.
● Connect3D, headquartered in Germany.
● GECUBE Jingxing, headquartered in Taiwan, Gigabyte Holdings.
● GIGABYTE, headquartered in Taiwan.
● HIS Keene Information, headquartered in Hong Kong.
● MSI, headquartered in Taiwan.
● PALIT Tongde, headquartered in Taiwan.
● SAPPHIRE, headquartered in Hong Kong, a subsidiary of Peroneng PC Partner, and OEM for ATI original graphics cards.
● TUL Shake Xun, headquartered in Taiwan, the sub-brand is PowerColor, for Dylan Hengjin foundry. Shaxun is now owned by Hon Hai. ATI three major manufacturers, Blue Bao (Bereng), Dylan Hengjin (Shaxun), Gigabyte!
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Finally summary: We can know what grade to buy the card in the end, after all, the big factory is expensive, the small factory is basically no difference, so as long as the price is low, there is no need to choose the brand in the small factory, in fact, it is a production line out of things, stick to different trademarks. Do you think it is necessary to pay an extra 50-100 yuan for that logo?