1. Huawei X3 engages in hunger marketing.
2. Hunger marketing can arouse consumers' strong interest and desire, thus increasing product exposure and sales.
As a new product, Huawei X3 can create a tense atmosphere of product shortage through hunger marketing, and attract more consumers' attention and purchase. 3. The strategy of hunger marketing can effectively stimulate consumers' desire to buy and make them feel that they have purchased a scarce and unique product, thus increasing the sense of value and attractiveness of the product. In addition, hunger marketing can also improve the uniqueness and scarcity of products through limited release, appointment purchase and other ways to further increase consumers' desire to buy.
In view of the current market environment and supply chain pressure, the supply of Huawei x3 does have certain deficiencies. However, Huawei has also taken advantage of this situation to carry out certain marketing strategies, and further increased the attention and sales heat of its products through panic buying and limited sales. Therefore, it can be said that Huawei x3 has both the problem of out of stock and the factor of hunger marketing.