Hongsoft Technology makes chips.
1. Corporate chip business is a small part of the company's business.
The company has researched and developed under screen brightness ambient light sensor chip (ALS) products.
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2. Visual AI algorithm leader \"1 2N\" has a clear strategic layout.
Hongsoft Technology is a domestic vision AI leader. Since its establishment 27 years ago, Hongsoft Technology has always focused on computer vision algorithms, enabling digital cameras\/smart phones\/smart cars\/Internet of Things and other fields.
The algorithm provided by Hongsoft has global competitiveness, and the TOP5 Android mobile phone manufacturers are the company's customers.
The company's \"1 2 N\" strategic layout based on AI algorithm is clear, that is: 1) consolidate the leading position in the smart phone image algorithm industry; 2) Expand the screen business around mobile phones, and cut technology extension into the smart car track, thus creating the second growth curve of the company; 3) Based on the company's existing visual AI technology, explore business possibilities in multiple directions to enable the company's long-term development. Mobile phone vision algorithm has significant advantages, advance the layout of video and ToF to seize new opportunities in the industry.
The vision AI solutions provided by Hongsoft are mainly applied to the smartphone industry. The author learned from the prospectus office that during the reporting period, the mobile phone manufacturers that adopted the Hongsoft technology algorithm included Samsung, Huawei, Xiaomi, OPPO, vivo, LG, SONY, Transtone and other global well-known mobile phone manufacturers.
In addition, in the field of under-screen optics, the company increases investment in technology research and development, market expansion, customer service, and further optimize and improve the management of the supply chain. In the future, the company's TOF, under the screen program and other areas are expected to contribute incremental.
Intelligent driving business continues to increase investment in pre-installation, and constantly optimize and expand algorithms. Under the trend of autonomous driving, the number and specifications of cameras equipped with cars are gradually upgraded, which will promote the application of hardware and software solutions with visual intelligence algorithms as the core.
Intelligent driving related products have now formed eight categories of solutions. In terms of deep cooperation and technology integration with industrial chain partners, the company has continued to cooperate and exchange with mainstream chip companies such as Qualcomm, MediateK MTK, Texas Instruments TI, Renesas Renesas, and Huawei to improve the adaptability of the company's vision AI algorithm and on-board chips.
On the business side, the company continues to deepen the project cooperation with host manufacturers and Tier1, and the fixed-point projects have now involved a number of mass-produced models from Great Wall, Changan New Energy, SAIC, Ideal, FAW, Dongfeng and other automakers.
On August 11, MediaTek released the Tianguet 810 5G mobile chip, and cooperated with ArcSoft Technology (688088, stock) to bring excellent images and more intelligent photography technology to the terminal. Hongsoft said that the company has always maintained strategic collaboration with MediaTek and other industry chain partners, and the deep adaptation of the \"chip algorithm\" between the two sides not only maximizes the hardware advantages and the application potential of visual AI technology, but also brings greater vitality and imagination to the industry.
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This time, based on MediaTek's latest Tianguet 810 5G mobile chip, Honsoft and MediaTek will provide a series of advanced AI camera functions for mobile intelligent terminals, such as AI depth of field enhancement with natural transition and sharp edge, AI-color showing portrait Color and highlighting the \"protagonist halo\